Renowned for its quality and Iconic styling since the 1960's, Alpinestars has been worn by countless motocross world champions past and present. Much more than a lifestyle brand Alpinestars footwear, fashion & of course backpack collection embraces the brands original DNA. This brand with a rich heritage in motorcycling is not worn just by those who dream, but those who dare.

Born in the small Italian town of Asolo and with the perennial Alpine starflower as its namesake Alpinstars began producing its first products. Mr. Mazzarolo the company founder was a leather craftsman, who wanted to create something special by way of footwear protection for those involved in the sport he loved. And so a Icon was born,,,
Mr. Mazzarolo realized there was an opportunity to apply his talents and technical acumen to design a new type of footwear that would meet the protective needs and demands of this beautiful yet brutal form of athleticism. The revolutionary boot that Mr. Mazzarolo produced would become an archetype for motocross protection.

From its earliest conception, the company's vision and desire was to continually introduce innovative products that took performance to new and higher levels. Now over 50 years later that legacy of passion and quality is stitched into every garment.