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With a laid-back ethical approach to fashion, Element have produced school bag collection with obvious attention to detail and understated styling. Quality fabrics with little twists of humour & personality are part of every piece. “Enjoy Life, Wear Element”. Buy Element school bags and Element backpacks online at

Originally called ‘Underworld Element’ the company was founded in 1992 by Johnny Schillereff. Not wanting to be ‘more of the same’ his approach to business would be ethical and environmental. Johnny’s love of nature and the great outdoors is reflected in the whole company ethos. The desire to create a premium product that was beneficial to those who both manufacture it and wear it was achieved when ELEMENT was launched.

ELEMENT not only offer exciting schoolbags but also a full clothing collection, the desire to have a product range that would seamlessly complement each other head to toe has evolved over the years. By wearing ELEMENT Clothing you'll certainly be in good company. With honesty, ethics and skateboarding at its core, the company has attracted the endorsement of pro-skateboarders such as Mark Appleyard, Darrell Stanton, Levi Brown and Chad Tim.

“Our goal was simple, to be the best we could be in the most honest and ethical way possible,,,,, We are more than a business; we are a family, all on the same journey” - Johnny Schillereff, Element Founder.

At we offer a great selection of styles, colours, sizes and prices to suit your needs. We are continually adding new ELEMENT backpacks to the collections available so keep popping back to see us. Some of the most popular ELEMENT schoolbags are styles like the ELEMENT BEYOND, ELEMENTCYPRESS and ELEMENTCAMDEN etc. all available at